ESPN hosted its tenth annual Super Bowl party (rebranded ESPN THE PARTY) at Basketball City at Pier 36 in NYC. The Party featured live performances by 2014 Grammy Award Nominees Robin Thicke and Kendrick Lamar, along with music by Multiple Grammy Award Winner Jermaine Dupri. Numerous ESPN sportscasters, athletes and entertainers attended.
On Saturday, September 15, the Heineken Red Star Access tour made its way to New York City with performances by Wiz Khalifa and French Montana. The event was hosted by comedian Affion Crockett and music provided by DJ Clark Kent. The private event took place at Basketball City (Pier 36) and was a continuation of the Heineken Red Star Access tour, an annual summer concert series showcasing the hottest music nationwide.