This new official Lego event will transform Pier 36 in Manhattan into 65,000 square feet of immersive experiences, hands-on building activities, live performances and demonstrations for families and visitors of all ages.
Interactive, themed play zones, will offer distinct experiences, from classic building challenges to using coding and robotic technology to program a multifunctional model. Fans will also be able to meet LEGO Master Builders at the Master Lab Help Desk, where builders can get one-on-one advice and show off their creations. Show guests can explore the latest LEGO building sets, compete in exciting building challenges, and take photos with LEGO models based on beloved characters from iconic films and LEGO properties such as Star Wars™ and NINJAGO.
PromaxBDA Opening Night Party at Pier 36 is hosted by Fox and iHeart Media. PromaxBDA is a non-profit, full-service, membership driven association for promotion and marketing professionals working in broadcast media and those engaged in the marketing of television and video content on all platforms.