At the 2016 Ad Age Digital Conference marketers and agencies rethink their work, out loud. What is advertising now—an ad or an experience? How does it get done—and by whom? We hash out pressing industry issues like ad blocking, ad fraud, and kickbacks. We set the agenda for the year ahead. No conversation is off the table as big brand, technology, and media leaders answer tough questions head on with the Ad Age editorial team framing the conversation.
ESPN hosted its tenth annual Super Bowl party (rebranded ESPN THE PARTY) at Basketball City at Pier 36 in NYC. The Party featured live performances by 2014 Grammy Award Nominees Robin Thicke and Kendrick Lamar, along with music by Multiple Grammy Award Winner Jermaine Dupri. Numerous ESPN sportscasters, athletes and entertainers attended.