ESPN hosted its tenth annual Super Bowl party (rebranded ESPN THE PARTY) at Basketball City at Pier 36 in NYC. The Party featured live performances by 2014 Grammy Award Nominees Robin Thicke and Kendrick Lamar, along with music by Multiple Grammy Award Winner Jermaine Dupri. Numerous ESPN sportscasters, athletes and entertainers attended.
PromaxBDA Opening Night Party at Pier 36 is hosted by Fox and iHeart Media. PromaxBDA is a non-profit, full-service, membership driven association for promotion and marketing professionals working in broadcast media and those engaged in the marketing of television and video content on all platforms.