This invitation-only media event revealed the new 2012 Volkswagen Beetle. In attendance was local and international press (over 300 attendees), as well as key Volkswagen executives including: Jonathan Browning, Volkswagen USA CEO, Luca de Meo, Head of Global Marketing and Klaus Bischoff, Chief Designer VW Global Brand. Guests enjoyed the sounds of DJ Pete Wentz while food and beverage was served throughout. The New York performance was streamed live, with highlights following on MTV networks around the world.
Chance the Rapper, Charlie XCX, Die Antwoord, Halsey, Lupita Nyong’o, legendary supermodel Iman, Chloë Sevigny and Rosario Dawson all in attendance. Hosted at Pier 36, enlisting Jean-Paul Goude as creative director and the Watts 103rd Street Rhythm Band and a cast of dancers to give the show the feeling of an art-school pep rally.