At the 2016 Ad Age Digital Conference marketers and agencies rethink their work, out loud. What is advertising now—an ad or an experience? How does it get done—and by whom? We hash out pressing industry issues like ad blocking, ad fraud, and kickbacks. We set the agenda for the year ahead. No conversation is off the table as big brand, technology, and media leaders answer tough questions head on with the Ad Age editorial team framing the conversation.
This invitation-only media event revealed the new 2012 Volkswagen Beetle. In attendance was local and international press (over 300 attendees), as well as key Volkswagen executives including: Jonathan Browning, Volkswagen USA CEO, Luca de Meo, Head of Global Marketing and Klaus Bischoff, Chief Designer VW Global Brand. Guests enjoyed the sounds of DJ Pete Wentz while food and beverage was served throughout. The New York performance was streamed live, with highlights following on MTV networks around the world.