This invitation-only media event revealed the new 2012 Volkswagen Beetle. In attendance was local and international press (over 300 attendees), as well as key Volkswagen executives including: Jonathan Browning, Volkswagen USA CEO, Luca de Meo, Head of Global Marketing and Klaus Bischoff, Chief Designer VW Global Brand. Guests enjoyed the sounds of DJ Pete Wentz while food and beverage was served throughout. The New York performance was streamed live, with highlights following on MTV networks around the world.
From London and New York to Los Angeles, and filled with engaging panel discussions, meet-ups, selfies and brand activations, Beautycon Festivals have seen more than 60,000 fans attend worldwide and our day-of event #hashtags often trending globally on social media platforms like Twitter and Instagram. Your favorite brands and creators like NYX, L’OREAL, Maybelline, Nike, Bethany Mota, SunKiss Alba and Zendaya have all been part of our Festivals; which are expanding to the Middle East, and throughout the U.S. and Europe over the next year.