This invitation-only media event revealed the new 2012 Volkswagen Beetle. In attendance was local and international press (over 300 attendees), as well as key Volkswagen executives including: Jonathan Browning, Volkswagen USA CEO, Luca de Meo, Head of Global Marketing and Klaus Bischoff, Chief Designer VW Global Brand. Guests enjoyed the sounds of DJ Pete Wentz while food and beverage was served throughout. The New York performance was streamed live, with highlights following on MTV networks around the world.

Inside the venue, those oversize yellow traffic lights were strung up everywhere, bathed in cool blue light. Before the show began, clients and VIPs—Usher, Tierra Whack, Jenny Slate, Lily Allen—wandered through the show space, plucking coupe glasses of Champagne off waiters’ trays, wielding their Birkins and Kelly bags. “Do you like my accent? I’m French,” played over the speakers, mixed with a funky beat. From the moment the first model, Anok Yai, hit the runway, there it was: a collection that melded New York style from a French perspective, and vice versa.