From London and New York to Los Angeles, and filled with engaging panel discussions, meet-ups, selfies and brand activations, Beautycon Festivals have seen more than 60,000 fans attend worldwide and our day-of event #hashtags often trending globally on social media platforms like Twitter and Instagram. Your favorite brands and creators like NYX, L’OREAL, Maybelline, Nike, Bethany Mota, SunKiss Alba and Zendaya have all been part of our Festivals; which are expanding to the Middle East, and throughout the U.S. and Europe over the next year.
ESPN hosted its tenth annual Super Bowl party (rebranded ESPN THE PARTY) at Basketball City at Pier 36 in NYC. The Party featured live performances by 2014 Grammy Award Nominees Robin Thicke and Kendrick Lamar, along with music by Multiple Grammy Award Winner Jermaine Dupri. Numerous ESPN sportscasters, athletes and entertainers attended.