PromaxBDA Opening Night Party at Pier 36 is hosted by Fox and iHeart Media. PromaxBDA is a non-profit, full-service, membership driven association for promotion and marketing professionals working in broadcast media and those engaged in the marketing of television and video content on all platforms.
Madonna received the Woman of the Year Award. Shania Twain is this year's Icon. Halsey is the Rising Star, Alessia Cara the Rule Breaker, Andra Day the Powerhouse, Maren Morris the Breakthrough, Meghan Trainor the Chart Topper, and Kesha the Trailblazer.
Academy Award nominee Hailee Steinfeld hosted the ceremony.