This invitation-only media event revealed the new 2012 Volkswagen Beetle. In attendance was local and international press (over 300 attendees), as well as key Volkswagen executives including: Jonathan Browning, Volkswagen USA CEO, Luca de Meo, Head of Global Marketing and Klaus Bischoff, Chief Designer VW Global Brand. Guests enjoyed the sounds of DJ Pete Wentz while food and beverage was served throughout. The New York performance was streamed live, with highlights following on MTV networks around the world.
PromaxBDA Opening Night Party at Pier 36 is hosted by Fox and iHeart Media. PromaxBDA is a non-profit, full-service, membership driven association for promotion and marketing professionals working in broadcast media and those engaged in the marketing of television and video content on all platforms.